"Make it Monday" forum - Alaska Pollock 101 | Demystifying an Economic Engine of Alaska

Thank you to our quarterly sponsor: ConocoPhillips

Highlight the Alaska-specific economic impact of the pollock fishery, providing attendees with a foundational context on the Easter Bering Sea and Gulf of Alaska fisheries and fleets, showcasing our partnerships with UAF and APU, and reinforcing a forward-looking, future-focused narrative.

PLUS, a member presentation from the Anchorage Classical Ballet.

Sam Murphy grew up in South Florida, where weekends spent fishing with his dad sparked a lifelong appreciation for the water and the people who depend on it. Today, he is based in Seattle and serves as Vice President of Communications for the Alaska Pollock Fishery Alliance.

Before joining APFA, Sam held communications leadership roles at AAA Washington and Alaska Airlines, where he specialized in strategic storytelling, public affairs, and stakeholder engagement.

Sam graduated magna cum laude from the University of Nebraska Omaha with degrees in Journalism and Business Administration, along with a minor in Aviation Management. A former Division I student-athlete, he enjoys spending time outdoors hiking, paddleboarding, or flying single-engine aircraft.

Sam is proud to support Alaska's seafood industry by sharing the story of the world's largest food fishery and the hardworking coastal communities, fishermen, and processors who help sustainably feed millions of people around the world.

​Andrea Keikkala serves as the Executive Director of United Catcher Boats, bringing expertise in fisheries management, public and government affairs, and organizational leadership. Prior to joining UCB, she held a senior leadership role at the International Pacific Halibut Commission, where she focused on operational efficiency, fiscal oversight, and stakeholder engagement. Andrea also led organizations in the chamber of commerce and education sectors, where she advanced policy advocacy and community development initiatives. She holds advanced degrees in Religious Studies and Organizational Leadership from Gonzaga University and is passionate about advancing science-based fisheries policy and supporting the next generation of industry leaders.

Originally from Juneau, Alaska, Andrea returns home often to go fishing and hiking with her family. She is also an avid bowhunter and skier, spending as much time as possible exploring the outdoors.

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