Are you currently using Google Analytics? Learn what you need to know and do now that Universal Analytics is shutting down. Presented by Kristen Garland, VP of Digital Services at MSI Communications.
What do you get when two woman-owned businesses join into one? A whole lot of awesome. Kristen is one of the state’s leading experts on digital marketing. In her 25-year career, she has worked in a variety of roles in digital marketing and technology, including as marketing director for a telecommunications company. Then she founded Tonbo Digital and grew it into an authority on SEO, SEM, and all other ways of getting a message out through the internet. When she merged Tonbo with MSI, Kristen exponentially expanded our agency’s digital capabilities while simultaneously giving her clients access to the strongest full-service advertising agency in Alaska.
Kristen started her professional life with the goal of becoming a teacher. But then she bought her first computer, fell in love with what was then new tech and landed in a computer-market research firm instead of a classroom. Luckily, she decided to bring her computer here. Now, Kristen leads MSI’s digital team to grow client businesses with smart strategies and cutting-edge digital tactics while tracking all performance with actionable marketing insights and reporting.
About Chamber Academy
This lunch-time educational seminar is geared towards business owners, entrepreneurs and young professionals. Community experts present on a variety of topics. Subjects may include anything from down-to-earth "how-to's" and "best practices" to more abstract topics like collecting and leveraging data, and exploring what it takes to create an inviting and productive work environment.