Account Strategist - Anchorage based

Thompson & Co. is seeking an account strategist with specialized skills in social media and content development to join our award-winning digital team. T&C is Alaska’s largest and most respected public relations agency with more than 25 years of experience serving clients in a variety of sectors including travel and tourism, telecommunications, resource development, nonprofits, education, and state and local government. 
We are a tight-knit team of strategists who are committed to rolling up our sleeves to help each other succeed. Many on our staff have been with the agency for almost a decade citing “T&C culture” as one of the top reasons they love working for the agency. Employees have opportunities to be involved in exciting and challenging projects and media opportunities working at this 2021 Forbes “Agency of the Year” and 2020 PR News’ “Best Place to Work.”
Job summary: We are seeking a mid-level account strategist to join our team in our Anchorage office. In this role, you will be responsible for creating social media content, advising on organic and paid social campaigns, coordinating projects and tracking deadlines, directing photo and video shoots, and supporting various client content creation needs. You’ll work closely with account managers to ensure client goals are achieved.
Account strategists should have a bachelor’s degree in public relations, communications, or marketing (or relevant experience) and typically have between 2-5 years of agency or relevant experience. Job will require periodic instate travel.
 
This role requires a high level of organization, initiative, and professional judgment, as the account strategist will manage multiple client priorities simultaneously while collaborating closely with account managers and agency leadership.
 
Key responsibilities:

• Account & Strategy Support

• Serve as a strategic partner to account managers and senior leadership by supporting the planning, execution, and optimization of digital-first client campaigns.
• Contribute meaningfully to campaign concepting, content strategy, and platform recommendations aligned with client goals, audiences, and budgets.
• Participate in internal strategy discussions and bring forward insights based on platform trends, performance data, and audience behavior.
• Social Media & Content Creation

• Develop, write, and schedule high-quality organic social media content across multiple platforms, ensuring content reflects client voice, brand standards, and campaign objectives.
• Lead photo and video shoots from concept through execution, including developing creative briefs, securing talent and locations, creating shot lists, and directing on set.
• Collaborate with internal team members, freelancers, and vendors to ensure visual content meets creative and strategic standards.
• Project Management & Reporting

• Support account managers with project management by tracking deadlines, managing scopes, and helping keep projects on time and on budget.
• Develop and manage project timelines for digital initiatives, coordinating across internal teams and external partners as needed.
• Maintain organized systems for tracking digital assets, content calendars, and campaign deliverables across multiple clients.

• Prepare or oversee the preparation of regular digital and social media performance reports for clients.
• Identify opportunities to expand client work through thoughtful, strategic recommendations grounded in performance and audience insight.
• Leadership & Team Support

• Oversee and mentor junior team members by providing clear direction, feedback, and guidance on content development and execution.
• Review and approve content created by junior staff to ensure quality, consistency, and alignment with strategy.

• Demonstrated experience developing and executing both organic and paid social media strategies, with a strong understanding of how the two work together to achieve client objectives.
• Intermediate to advanced proficiency creating platform-appropriate content for Facebook, Instagram, TikTok, X, LinkedIn, Pinterest, and YouTube, including an understanding of best practices, trends, and audience engagement.
• 5–7 years of hands-on experience using Meta Ads Manager and Meta Business Suite, including campaign setup, optimization, and performance analysis.
• Experience working with social media management and scheduling tools such as Sprout Social, Hootsuite, or similar platforms.
• Strong organizational and project management skills, with exceptional attention to detail and a solid understanding of the consumer buying journey.
• Exceptional writing, editing, and verbal communication skills, with the ability to adapt tone and messaging for different audiences, platforms, and clients.
• Photography skills and an eye for visual storytelling are a plus, including experience capturing content for digital and social platforms.
• An understanding of and support for Alaska’s resource industries, and the ability to work thoughtfully on behalf of clients in this sector.