International Denim Day

Denim Day began in 1999 after the Italian Supreme Court overturned a rape conviction, arguing that the survivor “must” have helped remove her tight jeans, implying consent. In protest, people across the world wear denim to stand with survivors and challenge victim-blaming.

Take the DENIM DAY Pledge

How to Gear Up for Denim Day:

• Share your denim look on socials to stand in solidarity with survivors and encourage others to join the movement on 4.30.25.
• Use the #DenimDay and #StandWithSTAR hashtags in your posts.
• Tag your friends to use their voices by sharing #DenimDay posts and encouraging others to participate.
• Take the Denim Day pledge and share to your accounts.