Chamber Academy - How to Get Your Press Release in the News

The discussion will include publishing best practices including how to best communicate information, what types of press releases are most likely to published, and what types are not. Also in the discussion we will present examples of useful press releases versus press releases that will likely never see the light of day. We would also like to incorporate a Q&A in our allotted time.
 

Alaska Business Managing Editor Kathryn Mackenzie spent the past two decades writing and editing about commodities markets, finance, and healthcare from locations all over the United States and in Canada. Kathryn also loves the world of social media and has worked as social media manager for a number of organizations.

Alaska Business Associate Editor Tasha Anderson joined the Alaska Business team in April 2012. Tasha is a (mostly) life-long Alaskan who got her feet wet in the Alaska Business community as ABM's front desk editorial assistant. Her growing knowledge of that community has turned into a delighted interest, which makes every interview and article an exciting opportunity to learn even more.

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This lunch-time educational seminar is geared towards business owners, entrepreneurs and young professionals. Community experts present on a variety of topics. Subjects may include anything from down-to-earth "how-to's" and "best practices" to more abstract topics like collecting and leveraging data, and exploring what it takes to create an inviting and productive work environment.