Quick overview of how and why social media is a huge part of our lives, and when used effectively, how using the right tools and methods can effectively communicate your brand, service or product to consumers. This presentation also shares important lessons learned on appropriate use of social media platforms (Facebook, Twitter, Instagram, etc.) not only for your business, but specifically employee use as well. Our behavior online as leaders and employees can greatly influence a business, including HR issues to public image disasters. Tips are provided how to protect your business and online reputation.
Clara Sanderson is the Senior Public Relations Officer at The Arc of Anchorage. With over 17 years of experience in the non-profit, government, political and for-profit sectors, Clara has in-depth experience of using creative methods to leverage branding that leave lasting a impact for community causes. She received a Bachelor of Arts degree in Communication from the College of Charleston in 2004, with an emphasis in mass media communication and public relations.
This lunch-time educational seminar is geared towards business owners, entrepreneurs and young professionals. Community experts present on a variety of topics. Subjects may include anything from down-to-earth "how-to's" and "best practices" to more abstract topics like collecting and leveraging data, and exploring what it takes to create an inviting and productive work environment.