CANCELLED: Chamber Academy - Making the Most of Multiple Marketing Methods

No business can grow without the right marketing mix. With an abundance of platforms on which you can promote your business, a common mistake is to say, "We need to be on Facebook, Twitter, Instagram, TV, radio, etc.," only to fall short of forging a truly robust strategy. Two marketing professionals who have been there and done that will show you how to make your marketing matter.
 

With more than twenty years of marketing experience, Holly Parsons has in-depth knowledge and understanding of marketing concepts, creative, and strategies from various industries. She received her BA from the University of Alaska Fairbanks with a double major in Journalism/Broadcasting and Speech Communication. She then completed her MBA from the University of Alaska Anchorage.

As a Digital & Social Media Strategist, Arie Henry is responsible for providing a cohesive digital presence and facilitating online engagement via the Alaska Business website, digital app, e-newsletters, and social media platforms. Prior to joining Alaska Business, Henry worked in the agency side of digital marketing, forming brand strategies and developing content. He graduated cum laude from the University of Alaska Anchorage with a BAA in marketing and management.
 

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This lunch-time educational seminar is geared towards business owners, entrepreneurs and young professionals. Community experts present on a variety of topics. Subjects may include anything from down-to-earth "how-to's" and "best practices" to more abstract topics like collecting and leveraging data, and exploring what it takes to create an inviting and productive work environment.